The True Cost of DIY Social Media for Small Businesses — and Why It Pays to Outsource

If you’re like most small business owners, you know you should be active on social media… but who has the time?

Between managing day-to-day operations, customer service, payroll, and everything else that comes with running a business, social media tends to fall to the bottom of the list.

You might start strong—posting a few times a week—but soon the momentum fades. Weeks go by. Engagement drops. And you're left wondering if it's even worth the effort.

🔍 The Hidden Costs of DIY Social Media

Let’s break it down:

• Time spent per week: 6+ hours

• Annual total: 312+ hours

• Soft cost (if your time is valued at $75/hour): $23,400/year

• Opportunity cost: Missed leads, inconsistent branding, and falling behind more active competitors

• Emotional cost: Stress, burnout, decision fatigue, and uncertainty around whether your efforts are even working

You’re not just losing time—you’re potentially losing tens of thousands in revenue and growth.

✅ The Solution: Professional Social Media Management by Caliber

At Caliber Marketing Partners, we help you reclaim your time, grow your brand, and drive real results with a custom social strategy:

• Branded, done-for-you content that reflects your voice and values

• Consistent weekly posting that builds trust and keeps you visible

• Audience engagement to grow your online community and leads

• Analytics-backed strategy so every post has a purpose

"We don’t just make your feed look good — we make it work for your business."

Whether you're starting from scratch or trying to improve existing results, outsourcing your social media can be one of the smartest business moves you make this year.

📲 Let’s chat. Book your free strategy call and discover how much time (and money) we can help you save.

Visit Caliber Marketing Partners or Contact Christopher Wilson, Managing Partner at Caliber Marketing Partners at (888) 231–1605 for more information