Case Study: How Email Automation Increased Sales for a Local Business

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Email automation isn’t just for big brands. Small businesses can see huge gains by setting up the right sequences and segmentation.

In this case study, we’ll show how a local home services contractor used email automation to increase sales by 38% in just 90 days.

The Challenge

The contractor relied on one-off campaigns and word of mouth. Their main issues were:

  • Leads going cold after the first contact

  • No follow-up system in place

  • Low customer lifetime value (LTV)

The Solution: Automated Email Flows

We implemented three key automations:

  1. Welcome Sequence:

    • A 3-email flow for new leads

    • Educated prospects on services, shared testimonials, and included a booking link

  2. Re-engagement Campaign:

    • Targeted past customers who hadn’t booked in 12+ months

    • Sent seasonal service reminders + special discount

  3. Upsell & Cross-Sell Emails:

    • After each job, an automated email promoted complementary services

    • Example: After a roofing inspection, promote gutter cleaning

The Results

Within 90 days, the business saw measurable impact:

  • 📈 Open Rates: 29% (well above SMB average)

  • 📊 Click-Through Rate: 3.6%

  • 💰 Sales Growth: 38% increase vs. the prior quarter

  • 🔁 Repeat Customers: Up by 22% thanks to re-engagement flow

Key Takeaways for SMBs

  • Automation saves time — no more manual follow-ups.

  • Segmentation drives results — different audiences need different messages.

  • Small changes compound — one re-engagement campaign reactivated dozens of clients.

💡 Stat: Businesses using email automation see, on average, a 320% higher revenue per email compared to batch campaigns.

What’s Next in This Series

If you missed the last article, check out Cluster 5: Email KPIs & Analytics That Matter to learn how to track campaign success.

This article is part of our full guide, The Complete Guide to Email Marketing Automation & Segmentation for Small Businesses.

Up next: Cluster 7 – Email + SMS: The Power Combo, where we’ll show how pairing email with text messaging creates a stronger, multi-channel system for conversions.

Caliber Marketing Partners: Your Email Growth Partner

At Caliber Marketing Partners, we help SMBs set up automation systems that deliver real results — just like this contractor’s success story. Whether it’s welcome flows, re-engagement, or upsells, we build strategies that convert leads into customers.

📞 Call us today at (888) 231-1605

🌐 Visit https://calibermarketingpartners.com

🌐 Request a Free Email Audit

👉 Let’s turn automation into sales growth for your business.

Discover how a local contractor boosted sales 38% with email automation. Learn what worked and how SMBs can apply the same strategy.
Location: Laguna Beach, CA, USA

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